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The Ideal Length of Everything Online

What is the ideal length to get noticed online? @kevanlee at Buffer conducted some excellent research on the matter. He discovered that there is a “sweet spot” for media posts that is not too short or too long.


For example, posts that average 40 characters on Facebook engage others 86% more than other sized posts. On Twitter, the best length for engagement is 100 characters. If you want to capture interest during a speech or sermon, TED discovered that 18 minutes is the ideal length of a speech.

What can you do differently to engage people online?


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Attitudes Toward Religion by Country

A new global study by Gallup revealed that 59% of people in the world say that religion plays a positive role in society. The study surveyed 66,806 individuals representing 77% of the global population.


The regions with the highest net positive views toward religion are Africa (65%), the Americas (54%) and MENA (50%). The country with the highest view toward religion is Indonesia, at 95%.

Of the nine countries where religion had a negative influence, six are in Western Europe. Worldwide, the most negative views toward religion were found in Lebanon at -43%.

Jean-Marc Leger, President of WIN/Gallup International, said: “Over half of the world still believes that religion plays a positive role in their country.  Having said that, it is interesting to note that Western Europe bucks this trend considerably.”


What are your observations to this study?


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Book Review: David and Goliath


David and Goliath: Underdogs, Misfits, and the Art of Battling Giants is Malcolm Gladwell’s latest effort at helping people understand the world around them. As in his previous books such as Outliers and The Tipping Point, Gladwell draws upon psychology, business, history, and his penchant for storytelling to describe how the world is not what it seems at first glance.

Gladwell frames the book with the story of David and Goliath. He retells the story to describe how the odds were seemingly stacked against David, a humble shepherd, who decided to fight Goliath, a superhuman trained in various combat styles and armed with heavy weapons. As we know, David won the battle in short measure because he used his knowledge and skill to his advantage. Gladwell makes the point, “effort can trump ability.”

Gladwell uses several examples to illustrate how people born to difficult circumstances can rise above their challenges in spite of their limitations. In fact, they may succeed even more than people without these challenges. For example, Gladwell wrote about Brian Grazer, the successful film producer. Grazer was born with dyslexia and did not do well in school, but he intentionally worked on his skills of negotiation and persuasion to his advantage. Gladwell observed, “Dyslexia—in the best of cases—forces you to develop skills that might otherwise have lain dormant.”

Gladwell also discovered that many successful people had lost their fathers at a young age. He cites one study which revealed that 45 percent of successful people had lost their fathers before age twenty. Another study showed that 67 percent of prime ministers lost a parent before the age of sixteen. Gladwell stated, “the question of what any of us would wish on our children is the wrong question, isn’t it? The right question is whether we as a society need people who have emerged from some kind of trauma—and the answer is that we plainly do.”

The author’s thesis goes against conventional wisdom. Successful people come from all walks of life. However, people with outwardly crippling disabilities or potentially devastating setbacks may indeed succeed in spite of their weaknesses. They are motivated precisely because of their perceived lowly station in life. They defeat Goliath at his own game.

Gladwell summed up his book thus: “so much of what is beautiful and valuable in the world comes from the shepherd, who has more strength and purpose than we ever imagine. “

 Thoughtful, relevant, and inspiring.



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