Put Jesus Back in Business
Barna research has released the results of a new study indicating that most Americans exhibit indifference to buying from Christian-based businesses. However, there were many consumers who were receptive to buying from Christian-based businesses.
When consumers were asked if they were more likely to buy from a company that emphasized Christian management principles, 51 percent of American consumers claimed to have no preference, but 27 percent said they were more likely to make purchases from Christian companies.
When respondents were asked if they were more likely to buy from a company that promoted the Christian faith, 58 percent said it made no difference, and 22 percent said they were more likely to make purchases.
In both questions, only 3 percent of respondents indicated that they would be less likely to purchase from Christian-based businesses.
In an effort to not disenfranchise anyone, Christian business owners have often been reluctant to reveal any connection between their business and their beliefs. Barna’s results tend to indicate that this is an unfounded fear. At the very least, it challenges Christian business owners to express their beliefs boldly through their products, business culture and marketing efforts.
Let’s put Jesus back in business!
Why are Jesus followers oftentimes reluctant to express their beliefs?
What can you do to strengthen the visibility of your beliefs in business and in the community?