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The Ideal Length of Everything Online

What is the ideal length to get noticed online? @kevanlee at Buffer conducted some excellent research on the matter. He discovered that there is a “sweet spot” for media posts that is not too short or too long.


For example, posts that average 40 characters on Facebook engage others 86% more than other sized posts. On Twitter, the best length for engagement is 100 characters. If you want to capture interest during a speech or sermon, TED discovered that 18 minutes is the ideal length of a speech.

What can you do differently to engage people online?


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