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Introducing Generation Z

There is a new generation rising. It is the generation after Generation Y, aptly called Generation Z. . Gen Zers were born around the mid 1990’s to the present. They have some defining characteristics. For example:

  • They have higher IQ scores than previous generations.
  • They are very accepting of others, despite differences.
  • They are entrepreneurial and are not afraid to launch initiatives or businesses that will change the world.
  • They are responsible with money.
  • They are socially aware and responsible.
  • They have short attention spans.
  • They are visual learners.
  • They shop more online than offline.

Sparks and Honey have created the following Infographic based on the characteristics of Generation Z.


What other observations can you make about Generation Z?


You can read more about Generation Z from Sparks and Honey.

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