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Introducing Generation Z

There is a new generation rising. It is the generation after Generation Y, aptly called Generation Z. . Gen Zers were born around the mid 1990’s to the present. They have some defining characteristics. For example:

  • They have higher IQ scores than previous generations.
  • They are very accepting of others, despite differences.
  • They are entrepreneurial and are not afraid to launch initiatives or businesses that will change the world.
  • They are responsible with money.
  • They are socially aware and responsible.
  • They have short attention spans.
  • They are visual learners.
  • They shop more online than offline.

Sparks and Honey have created the following Infographic based on the characteristics of Generation Z.

Generation-Z-Marketings

What other observations can you make about Generation Z?

 

You can read more about Generation Z from Sparks and Honey.

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