What Attracts Millennials Most
What leadership trait attracts Millennials most? A sense of purpose. This is according to a recent study by Deloitte.
The study, which surveyed 7,800 Millennials across 29 countries, revealed that 6 out of 10 Millennials (those born between 1980 and 2000) said a sense of purpose was part of the reason they chose to work for their current employer.
As far as the individual traits of leaders, Millennials admire the ability to inspire, strategic thinking, decisiveness, interpersonal skills, passion, and someone who is a visionary. The graphic below illustrates these findings.
What are the implications for ministry from this research? We need to pay attention to how we communicate our mission and vision. If we come across as wishy-washy or indifferent, we will not attract the younger generation. We must communicate our passion for our spiritual beliefs. This does not mean giving lip service; it means being authentic from the inside out. We can only attract Millennials when they know that we are committed to walking the walk.
What other implications can you draw from this research?
You can download the full report here.